The traditional business model for companies is to create a product and/or provide a service to customers in order to receive payment and hopefully exceed operational costs to generate a profit.
However, what happens when you are not creating a product or service, but instead ideas? How do you make a profit?
How can you differentiate yourself from the competition when your product is perceived as a commodity?
This is a common dilemma for companies that engage in Open Source design, development or distribution.